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The Importance of Client Gifts for Business Relationships
We all love a thoughtful gift, and your customers are no exception. Sending client gifts is a sure-fire way to brighten their day and show them how much you appreciate their business.
But gifts for clients aren’t just about the feel-goods.
Well-thought-out client gifts are vital for building relationships, boosting retention and beefing up your bottom line.
In this article, we explore the why and how of corporate gifting and dig into the benefits of client gifts for your business. We’ll also share gift ideas for clients that will bowl them over and keep them coming back again and again…and again.
What are client gifts?
Client gifts are meaningful gestures to show appreciation to your customers, build relationships, and (when done well) support your growth.
A little bit of thoughtfulness goes a long way in business. And there are great opportunities in a client journey to remind them why they choose you:
Onboarding
Welcoming new clients with a surprise gift makes a stellar first impression and sets the tone for a fulfilling partnership.
Milestones
Is your client celebrating an achievement? Or marking a special event? These are perfect occasions to send a client gift that shows you’re cheering them on.
Anniversaries
Important dates like partnership anniversaries or contract renewals are a great time to say ‘thank you’ with a thoughtful gesture.
Holidays
The holidays are a classic time to make your clients feel special. Whether it’s Thanksgiving, Christmas, Hanukkah, or occasions like Easter, Eid Al-Fitr, or Diwali.
Benefits of client gifts
From keeping hold of clients to building rock-solid partnerships; investing in a corporate gifting strategy is the gift that keeps on giving for your goals.
Let’s look at the big wins:
Client retention
According to Business Dasher, acquiring a new customer can cost 5-25 times more than retaining an existing one. Those eye-popping numbers make it clear - holding onto your clients is essential. Corporate gifting is a simple yet powerful way to strengthen your connections and your retention strategy.
Just a 5% increase in retention can lead to a 25-95% jump in profits - some numbers we can all get on board with!
Relationship building
The strongest relationships are built on the foundation of trust, appreciation, and consistent effort. Gifts for clients show they are valued beyond transactions. This builds good faith, loyalty, and meaningful connections that stand the test of time.
Staying ahead of the competition
Standing out in a crowded market is no mean feat. Thoughtful gifts for clients sets you apart from competitors. It shows you’re a brand that goes the extra mile and that truly values your relationships.
Sneaky-smart marketing
Corporate gifting can also be a clever marketing move. Branded gifts offer a subtle yet effective way to get your name out there. Whether a tote bag or a tech accessory, when your branded merchandise is on display, you gain natural exposure.
What makes a good client gift?
Of course, the thought behind a gift is always what counts. Even so, there are certain do’s and don'ts to keep in mind when choosing a fitting gift for clients:
Do make it personal (but keep it professional)
If you know their hobbies or tastes, try and find a gift that matches their preferences. It shows you’ve been listening and you care. Plus it’s more likely to be something they’ll genuinely love.
Do stay practical
When in doubt, a useful client gift is always a winner! Think about their typical day. Would a bullet journal help to nail their goals? Could an eco-friendly coffee cup become their go-to companion? Something they actually use will leave a lasting impression.
Do be memorable
Consider including a small branded gift or keepsake that keeps you on the radar. Branded biscuits in a hamper are always a crowd-pleaser. Or for something with a tad more longevity (!) add a branded water bottle or workplace coasters.
Do think outside the box
Unique gifts make a big impression and are a powerful way to connect with your clients. If traditional options aren’t cutting it for you, why not explore bespoke solutions? Custom gifting allows you to craft meaningful gestures that align with your goals and values.
Don’t blow the budget
It’s possible to recognise your clients without hefty price tags. There are corporate gift options to suit every price range. Set your budget ahead of time and stay committed to it.
Don’t forget a personalised note
A sincere message to a client can turn a simple gesture into a true expression of gratitude. It’s these thoughtful touches that make your client gifts memorable and your relationships stronger.
Gift ideas for clients
This little bundle is the perfect way to say, “We’re so excited to work with you!” Inside, they’ll find a stylish notebook and pen, a cosy tea and coffee duo, and some sweet caramel brownies to brighten their day.
This is morale in a box - thoughtful, practical, and guaranteed to delight your clients! It features a custom Chilly's water bottle (stylish and useful), delicious treats (always a hit), and a branded wireless charger (a great keepsake and subtle showcase of your brand).
Wish them luck, say thanks, or send your congratulations in the most delicious way possible. Whether they’re celebrating a big milestone, starting a new chapter, or just need a little pick-me-up, these personalised biscuits let your clients know you care.
Gåva Baubles are a sweet, sustainable treat your clients will remember long after the holidays! Available in a variety of stylish designs, each bauble is filled with luxurious chocolate truffles. Reusable and eco-friendly, they’re the perfect way to spread joy.
The bottom line: Can you afford *not* to invest in client gifts?
Client gifting isn’t a nice-to-have. It’s a must for building meaningful relationships, boosting loyalty, and keeping your brand in the spotlight. A solid gifting strategy turns happy clients into long-term partners and opens doors to endless growth opportunities.
At needi, we know corporate gifting inside and out. We also know you’ve got enough on your plate, which is why we’re here to make gifting stress-free and impactful.
From celebrating milestones to spreading holiday cheer or showing client appreciation, we handle every detail of your gifting needs. This allows you to focus on the outcomes - growing your business and building stronger connections.
Chat to a gifting expert and transform your client gifting strategy!
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