Merchant spotlight: leparfum.ai

Without a doubt, one of the most exciting and exclusive corporate gifts you can imagine - bespoke fragrance. Scents can evoke incredible emotions - leparfum.ai are creating memories and magic with every scent they produce. 

We loved finding out more about this female owned business, who are using brand new technology to ‘Bottle life’s most meaningful moments’ with the classic gift of perfume.

Their scents are crafted with natural, sustainably sourced ingredients through their partnership with IFF and their LMR Naturals program, which upholds the highest standards in ethical and environmental responsibility. Designed to be treasured and enjoyed for a long time, they provide a meaningful, low-waste option for thoughtful gifting.

Business: leparfum.ai

Founder: Mia Huaco 

Location: UK, EU and the US

1. What inspired you to start your business?

It began with a shared vision: my deep passion for fragrance and my partner’s love for advanced technology. We were driven by the idea that scent - such a powerful, emotional sense - had been overlooked in the digital age. We wanted to challenge the status quo of the fragrance industry by creating truly personalised experiences that capture memories, emotions, and identity. The goal is to turn scent into the ultimate meaningful gift - unique to each person, yet scalable through innovation.

2. What’s the biggest lesson you’ve learnt so far on your journey?

We discovered just how deeply people connect to scent - not just as fragrance, but as emotion, memory, and identity. It confirmed our belief that scent is an underrated sense, with powerful potential to bottle life’s most meaningful moments.

3. What makes your business special?

Leparfum.ai stands at the intersection of tradition and innovation. We work with some of the world’s most skilled perfumers, crafting formulas with the highest concentration of natural ingredients - all sustainably sourced to respect both people and the planet. What sets us apart is not just the exceptional quality of our fragrances, but the way we integrate cutting-edge AI to offer personalisation at scale. It’s this fusion of artisanal know-how and smart technology that allows us to deliver truly meaningful, memory-filled scents to individuals and brands alike.

4.What's your favourite product and why?

That’s a tough one - I rotate fragrances often, depending on my mood or moment. For me, scent is both a joyful escape and a quiet source of strength - a daily ritual that grounds and empowers me.

5. What’s the top piece of advice you would give to fellow small business owners?

Stay close to your product, stay adaptable, and never give up - resilience is everything. Every setback holds a lesson, if you’re brave enough to embrace it.

6. What’s the most memorable gift you’ve ever received?

True friendship - the kind that anchors you through time, wrapped in shared memories, emotions, and moments you can almost still smell. It’s a gift that leaves an invisible, unforgettable scent trail on your life.