How needi helped DPD UK deliver on diversity and inclusion goals.

Before needi, DPD's staff gifts didn't always resonate with everyone. Employee feedback showed a desire for more choice. Not only did DPD listen, they also enlisted the help of needi to shake up their gifting strategy!  

The Big Wins 

• Needi’s approach tied in seamlessly with DPD’s diversity and inclusion ethos  

• Employee gift feedback was entirely positive

• Staff satisfaction soared 

About DPD UK 

DPD is part of Geopost, one of the world-leading parcel delivery networks. In the UK, they employ approximately 15,000 staff members. From delivery drivers to warehouse crews and office teams.

The Challenge

When Vicky at DPD UK reached out to us, her brief for staff Christmas gifts was simple - help us make it personal, meaningful, and stress-free for our 15,000-strong workforce. 

In previous years, DPD chose staff gifts that worked well for everyone. But with a growing and diverse team, this approach was falling short. 

Employee feedback showed teams would welcome more choice. Staying true to their diversity and inclusion values, DPD saw an opportunity to listen to their people and switch up the gifting process. 

Across their team of 15,000 employees there is a lot to consider: 

• Different genders 

• Varying ages 

• Diverse cultures 

• Variety of dietary requirements 

• Personal interests and hobbies

It was important to transform their gifting culture into something meaningful and inclusive that made their teams feel truly appreciated.

needi Magic 🪄

With the brief clear, we rolled up our gifting guru sleeves and got to work! 

To make sure there was something for everyone, we designed a DPD-branded gift portal. 

Next, we helped create a custom gift list tailored to staff with gifts sourced from small independent businesses. The collection featured a range of thoughtful items, including: 

• A luxurious spa break

• Vegan chocolate and snack gift box 

• Fiction book box set 

• Wireless phone charger and alarm clock

• Craft beer gift set

• Make A Wish charity donation

DPD staff received a sustainable branded bauble with a QR code leading them to the portal. There, they were welcomed with a personal Christmas message from Elaine Kerr, DPD UK CEO. 

Once on the portal, staff could: 

1. Choose a gift

2. Pop it in the cart 

3. Add the bauble code for 100% off + free shipping 

Simple, inclusive, stress-free gifting at its finest!

The Result

Employees felt seen and appreciated, thanks to the extra care to make the experience personal and heartfelt. 

Staff satisfaction soared and the feedback from every employee was positive. DPD fed this back to us as a huge win and no mean feat for such a large and diverse recipient base! 

The thoughtful choice of gifts didn’t just make their teams happy - it also reinforced DPD’s commitment to a culture that values diversity and inclusion. 

Plus, partnering with needi meant gifts were sourced from small, independent businesses. This allowed DPD to support local communities while standing by the values that mean so much to their organisation. 

This wasn’t just about handing out presents - it was about gifting with purpose and creating a moment that reflected DPD’s spirit and brought everyone together during the holidays.

Here’s what DPD shared about their experience with needi: 

“To show appreciation to our team at Christmas, we wanted to offer a meaningful gift, something each team member would love and suited to their interests…not an easy task for over 15,000 employees! After struggling to find a gift that wasn’t generic, uninspired or limited to ‘one gift fits all’ we discovered needi and we are so glad we did! 

 

From start to finish, the process was simple. Through needi’s custom gifting portal, we worked directly with them to build a curated gift selection to wow our team - reflecting our branding, budget and choice of gifts - from their wide selection of independent merchants. 

 

To deliver access to this portal, each team member received a beautiful branded bauble with a scannable QR code taking them directly to the curated gift selection which was DPD branded and included a thank you video from our CEO for an extra personal touch”.

Could your business use a little needi magic? ✨🎁 

Get in touch with us today, and let’s create something special together.